I-ELLA: Share your Closet, Support Social Change

I've already promised the fashion Gods that for every item I buy I will give away an item in my closet...actually, this is the only way my new purchase will fit in my closet. I hate malls (all that exists in ATL). I miss NYC! I miss shopping in NYC!! So, I blame ATL for my obsession with online shopping. I-ELLA does not help my obsession and I've already signed up. No intervention needed here lol.

I-ELLA is an invitation only online market place where you can  BUY, BORROW, SWAP, and  SELL/LEND some of the top fashion brands. "I-ELLA is like Gilt Groupe-meets-E-Bay with a charity component." That's not all...at  I-ELLA you will get a chance to shop from celebrities closets. The site will team up with celebs and fashion icons each week to bring you the latest in fashion. 

 It is composed of four main features: 
  • Buy/sell ("I-ELLA suggests a 30-40 percent discount over retail, but the seller ultimately sets the price"); 
  • Borrow (items are lent out for one week or one month at a time, with the lender choosing the cost); 
  • Swap (pay $5 per item and user to swap);
  • Charity. Be it a sale or a borrowing fee, 10% of every transaction is donated to one of three charities chosen by the buyer.
The site will officially launch on  the first day of New York Fashion Week, September 9th. 

Visit their Facebook page, and follow them on Twitter.



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